Commercial leader and C-suite executive with 20+ years of experience scaling technology brands globally. I specialize in Growth Marketing, Revenue Operations, and Demand Generation, helping B2B tech companies accelerate scalable growth and expand globally.
I thrive at the intersection of technology, sales, and marketing, integrating these to drive customer value and business model innovation. I’ve led cross-border teams, built global demand engines, and positioned brands for success in competitive sectors like Compute, Energy, Enterprise SaaS, Industrial Tech, and Telecommunications.
As your Fractional Growth Officer, I focus on scalability through data-driven RevOps, AI-powered growth engineering, and GTM automation. I design execution-ready systems (OKRs, KPIs, lead scoring) to turn strategy into revenue, without a full-time hire.
Terms: All plans include quarterly OKR reviews. 30-day cancellation notice.
Most growth strategies fail due to a lack of structure and execution. I use the G-STIC framework, a powerful methodology developed at Kellogg School of Management, to create clear, data-driven marketing & commercial roadmaps that deliver results.
🔹 Goals – Start with the business objectives, both monetary and strategic, bound to a realistic time-frame.
🔹 Strategy – Key strategic choices: target markets, ICPs, buyer personas, value proposition, brand positioning.
🔹 Tactics – Decided sales & marketing mix (GTM, channels, marketing mix) to connect the offering with the buyers.
🔹 Implementation – Execution plan in action, including a timeline, resources, budget and review cadence.
🔹 Control (KPIs) – Continuous improvement through data-driven insights to align with business objectives and maximize ROI.