About
I’m a commercial leader and C-suite executive with 20+ years of experience scaling technology-driven brands across Europe, Asia, and the Americas. As a Fractional CMO, I specialize in growth marketing, brand strategy, and demand generation, helping B2B companies expand into new markets and drive scalable revenue growth.
I thrive at the intersection of technology, sales and marketing strategies, integrating these to create high-impact customer value and business model innovation. I’ve led cross-border teams, built global demand generation engines, and positioned brands for long-term success in highly competitive industries; including Energy, Industrial & Enterprise Solutions, Telecommunications, and Transportation, among many others.
Whether acting as a Fractional CMO or Growth Marketing Consultant, my focus is on scalability through data & AI growth engineering, customer-centric processes, and sales & marketing automation.
Services
Trusted by Global Growth Brands
20+ years of experience scaling brands globally, expanding new markets, and driving revenue growth.
The Framework
Most marketing strategies fail due to a lack of structure and execution. I use the G-STIC framework, a powerful methodology developed at Kellogg School of Management, to create clear, data-driven marketing roadmaps that deliver results.
🔹 Goals – Start with the business objectives, both monetary and strategic, bound to a realistic time-frame.
🔹 Strategy – Key strategic choices: target markets, ICPs, buyer personas, value proposition, brand positioning.
🔹 Tactics – Decided marketing mix (content, channels, campaigns, etc) to connect the offering with the buyers.
🔹 Implementation – Execution plan in action, including a timeline, resources, budget and review cadence.
🔹 Control (KPIs) – Continuous improvement through data-driven insights to align with business objectives and maximize ROI.